Yearly, spring marks the one week migration of college students to the beaches of Florida and Texas for their annual break from the books. This year an estimated 2.5 to 3 million will be basking in the sun on the beaches. They have money to spend now, and a potential to spend another $125-$130 billion dollars during the year. Where they spend that money will depend on how effective advertising is directed at them. Arial banner or billboard advertising is one of the most effective forms of advertising to these students. These ads are really quite simple. Someone hires a company to make a banner and fly a plane over a crowd of people pulling the banner. Some banners are as long as 70 feet; they will usually display contact information such as a webpage or phone number. (Billboard aerial ads are like highway billboards only they are flown over the people instead of people driving by.) The banner is pulled behind the plane over the students on the beach for one to two hours. It is estimated that the banner is visible for about 17 seconds during each pass. How many times could they potentially read your ad during an hour of passes? By the time an hour is up, your message will be imprinted in their brains. Students are relaxing and mentally open during spring break week. They have money to spend during this week of vacation. Picture this: millions of students are lying on the beach when suddenly the drone of a plane overheard catches their attention. They look up and see your ad pulled behind the plane. The company has just made an initial contact with tens of thousands of potential customers. The items or services offered in the aerial ads could be for something they will want to buy when they return to college. However, many of the ads center on something they would want immediately, such as a meal or some clothing. Here is a wonderful chance to impact one of the largest gatherings of impulsive buyers during the whole year. Many advertisers are cutting back now because the economy is in shambles and unemployment is high. Instead, walk through the door of opportunity packed into one week. The spring break students aren’t thinking about the economy or even the future. They just want to relax, no matter how much it costs. One tourism expert from Florida calls them “recession-proof” because the students consider it a once-in-a-lifetime opportunity and you can’t put a price tag on that! Electronic communication makes it even better. One merchant says he has his phone number on the banner and, almost immediately, he is being texted with orders. Others use G3 networks to make Internet orders. The minimal cost of the banner ad is quickly paid for and the rest is profits. Aerial ads have another advantage: they are timeless. You will pay the full cost for the banner ad this year. However, when spring break is over, you can store the banner and use it again next year. Some might even want their banner flown during another week or in a different location. The 70 by 7 feet banners are durable and will last a long time. Many are pessimistic about advertising while the economy is low. But wise businesses will take advantage of the relaxing spring break crowd and make a sizeable profit through aerial advertising.
AirSign has been providing attention grabbing aerial ads through their aerial advertising services around hot vacation destinations since 1996. Call them at 888-645-3442 and ask them to fly your message. It will not be forgotten.
